Working Wednesday. We’re putting in a ton of work SOHH why not get things going with Def Jam kicking things off with the New York Jets? Speaking of East Coast heavyweights, is it any surprise Joe Budden‘s popular podcast has landed a legit deal with digital giant Spotify? Switching to the other coast, are we all here for NFL champion Marshawn Lynch‘s new Skittles campaign? All this coming up in SOHH Whatcha Think.

1. Gang Green

The NFL season is here and expectations are high for a bunch of teams – notably the New York Jets as they look to bounce back and get into playoff contention. Could Gang Green have raised the bar even more by teaming up with Def Jam Recordings? Billboard is on it:

The Jets are expected to revamp their in-game fan experience to properly match the personality of their young emerging roster. “Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists,” New York Jets President Neil Glat tells Billboard.

Def Jam EVP of Marketing & Commerce Scott Greer describes the fruitful partnership as a natural fit because of the strong ties and overlap between the football and hip-hop cultures. “Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists,” Greer tells Billboard. (Billboard)

Should New York Giants fans be jealous? Are things going to intensify? Is Def Jam going to sell more records with this collabo? #SOHHWhatchaThink?

2. Spotify It Up

Has Joe Budden completely revamped his music career? While everyone remembers his rapping days, he’s become a top-tier spokesperson and analyst of hip-hop culture. Turns out his daily preaching has manifested into a solid Spotify deal. Twitter has the info:

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Are you here for it? Should this lead to bigger things? Is Joe Budden finally getting respect placed on his name? #SOHHWhatchaThink?

3. Taste The Beast – Pause

The Skittles and Marshawn Lynch reunion couldn’t come at a better time. Everyone’s favorite Beast Mode now has his own special edition packs of Skittles right ahead of the NFL season starting up. NFL has deets:

Skittles first hit the scene in 1974, but Lynch is the first athlete to appear on a packs of the candy. The special-edition share size packs feature the Raiders’ silver and black colorway along with Lynch’s signature.

If you’re looking to get your hands on the special-edition Skittles, head over to www.marshawnspack.com. A total of 2,400 winners will be selected randomly (a nod to the RB’s No. 24 jersey) and each winner selected will receive two of Marshawn’s Packs. Fans will also have the chance to get free packs during the Raiders’ final preseason game this Friday. (NFL)

Are you hyped? Plan on copping these? Will there ever be another Beast Mode? #SOHHWhatchaThink?

That wraps it up for today. This is SOHH On The Spot giving you the scoop from your fave gossip sites.





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